What is a sustainability standard? Sustainability standards (ecolabels and certification systems) are used by producers, companies, governments, financial institutions and consumers. They help us to find the right things to buy and do, filtering out sustainable products from unsustainable ones. Most importantly, they bring about better production practices and drive long-term sustainability improvements. This brief video from ISEAL, the global hub for sustainability standards, shows you what these standards need to be credible.