Ray-Bans are known for their aesthetic appeal, causing consumers to overlook their superior optic technology. We want to flip the perspective from how others view Ray-Bans to how Ray-Ban users see the world.
Through a new Facebook feature, powered by Instagram, and a new line of Ray-Ban lenses, Ray-Ban RGB leverages a social media shift from words to pictures, while allowing people to rock their vintage style, from the inside out.
// Future Lion 2012 Finalist
AD: Daria Erkina & Andrea Din Don
CW: Racheal Stirling
VO Artist: Kerry McNally
Music: It's Time - Imagine Dragons [Instrumental]