The Popular Demand Holiday 2012 lookbook video mixtape features Young California artists Problem, Clyde Carson, Skeme, Roach Gigz, and Sage the Gemini. The video was directed by Suj. The track was mixed by Eric Arnold. Cameos by DJ Amen, Ty Dolla $ign, Freddie Gibbs, Starting Six, Tory Lanez, Prince Sole, Abby De La Rosa, Myles "Big Deal" Brown, Smoovie Baby, Kenny Lo, Jon Boogie, Jonn Hart, Crystal Leigh, Stephanie Lomeli, DJ J12, Dmac, and brand ambassadors Brandon and Marly.
Holiday 2012 is now available online at populardemandshop.com and in retailers nationwide and internationally.