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Music search, licensing, and synch of INXS' “Never Tear Us Apart” for a quirky love story between two robots created by PEPSI.
The INXS iconic ballad strengthens the twofold dimension that we find in the image, a perfect balance between a detached humour and a visual elegance.
Client : Pepsi
Campaign : Pepsificate
Title : 'Historia de amor'
Agency : BBDO Argentina
Creative general management : Rodrigo Grau / Ramiro Rodríguez Cohen
Art director : Joaquin Campins
Producer : Rodrigo Lema
Production company : Agosto Buenos Aires
Director : Diego & Vladi
Executive producer : Luli Krämer
Art director : Daniel Gimelberg
Director of photography : Cristian Cottet
Editor : Alejandro Brodersohn
Song : INXS - « Never Tear Us Apart »
Music Supervisor: Frederic Schindler / TMA Paris
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