We positioned Wired Magazine as the future and created a copy based campaign that updated people with messages about what the future was up to throughout the day, making use of time sensitive digital outdoor. The campaign launched Conde Nast's UK version of Wired Magazine. It was awarded launch of the year 2009 by the British Society of Magazine Editors. The campaign then continued to present a number of messages about what the future was up to and what we could expect to find in subsequent editions.

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