The series is dedicated to Missoni, its history and contemporary relevance in relation to three main themes: family, technology, heritage. The first episode focuses on the idea of family as a defining feature of Missoni, as of most Italian fashion houses. Retracing the story of his family, Luca Missoni unveils how the path of the brand and that of the family are inextricably linked to one another. The same spirit that animated Rosita and Ottavio Missoni defined the identity of the brand and still fuels its creative process to date. Luca also deals with the meaning of a precisely Italian fashion brand, and how Missoni's approach to the fashion system was central in the definition of Italian - and global - prêt-à-porter.
Luca Missoni participates to this special Vlog series as 'Ambassador of Change’: an initiative aiming to retrace the twentieth century and its social, political and economic changes through archival documents available on Europeana. A supporter of the Europeana project since the very start, Luca Missoni opened the door of the archive he directs, dedicated to the preservation and valorisation of the history of the brand. The series has been produced by EFHA within the project "Europeana XX Century of Change"