BiG! was commissioned by Currys to create a series of credible content GOJI - Sound and Technology.
The aim was to drive awareness of the brand and promote awareness of the Tinchy Stryder "Cloud 9 Collection" of headphones currently on sale.
Our solution was The #BREAKOUT CYPHER. , We teamed up with the UK's biggest urban website GRM Daily to get together 4 MC's we tip for big things next year, and Film a "Cypher" - a back to back showcase of artist lyrics over the same beat. The idea was to drive conversation about each of the artists with the #hashtag #Thebreakthorughcypher, and to place subtle product advertising across the website.
The Result has been 13,000 views in 4 days, 279 Likes, 3,789 website views on GRM Daily
Join the conversation with #Breakoutcypher and let us know who you think dropped the best bars and who we should get for the next part of the Cypher series!