Hyundai has a deep passion for football and as well as sponsoring the UEFA Euros™ they also sponsor Streetfootballworld and Street League UK, a charity specialising in transforming the lives of disadvantaged young people and engaging them in structured football and education programmes with a view to getting the participants into work, mainstream education or training.

With a visit of England and Liverpool Striker Daniel Sturridge to Street League UK to present a cheque and offer advice and encouragement to the players, Hyundai commissioned Red Bee Media to make a film about the visit and wanted something more memorable and shareable than a straightforward recording.

Creative and director Robert Samuels collaborated with street poet Polarbear to create an emotive film about more than just about a game and Hyundai and Street League UK are delighted with the result. For more information about Hyundai’s sponsorship and the charity visit:

Creative & Director: Robert Samuels

Poem written and performed by Polarbear

Producer: Ken Rodrigues

Director of Photography: Serge Teulon

Sound recordist: Rowan October

Editor & Smoke Artist: Paul Callaghan
Graphic Design: Mark One Group

Music by: Robert Samuels & Max Herman

Sound Designer: Alex Bingham

With special thanks to Polarbear, Daniel Sturridge, Chelsea FC, Serge Teulon, Paul Callaghan, Max Herman, Mark One, Ken Rodrigues, Prime Focus, Alex Stevens & Smile for London, Wandle Recreation centre, all of the Street League players and Hyundai.

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