HSNi, Cornerstone Brands and Ballard Designs are pleased to announce the first tap-tap-buy experience for print catalogs.The Ballard+ Catalog Companion App for iPhone and iPad combines the proven impact of print direct marketing with the ease and fun of mobile commerce.
Mobile checkout for print catalog shopping is here. Ballard+ runs on VisualCommerce™, a new software service that uses mobile image recognition and IBM WebSphere integration to seamlessly link every single item in the Ballard Designs print catalog to e-commerce.
Ballard Designs circulates over 55 million catalogs per year. BallardDesigns.com has over one million unique visitors per month and was recently named an Internet Hot 100 company by Internet Retailer. VisualCommerce™ is a product of venture-funded start-up Marxent Labs.