BRP launched a product that featured multiple new design elements that were difficult to explain through traditional words or images. LOOK took extreme analogies to drive home the point.
In 'SNAP BLOCKS' (or the more popular, trademarked LEGO) actual Pro Rider Troy Snyder plays connects blocks with his son that do not come apart, the video highlights the new Sea-Doo ergoLock seat that holds the rider in better than any seat before it. "ITS LIKE THAT"!
The LIKE THAT series includes five videos, each driving home a different point.

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