With streaming on the rise, the costs associated with running OTT services are increasingly appearing on the radar of CFOs. Facing fierce competition from the multitude of players in the field, service providers need to be more efficient to be able to invest in content and improve the customer experience. CFOs are especially concerned that as the number of streams and viewership hours increase, the expansion, replacement, and maintenance costs will outpace the revenue growth. Most streaming platforms address live TV and catch-up TV services with two separate, independent workflows. If you are adding more live TV channels and offering more catch-up, not only storage cost increases, but perhaps more significantly, the infrastructure and operational cost induced by the parallel packaging workflows will soar. In this session, we will discuss how to reduce catch-up TV costs as well as any potential challenges to streamlining workflows.