A typographic exploration based on a thing I've learned in my life—overplanning hinders discovery. I asked five people to select an object, one of which I had to use as the core object in my video. I limited myself to two days to conceptualize and build the product, and filmed it without storyboards or a plan. The end result is based on lamps. The typographic set of laser-cut acrylic letters are wrapped in 500 feet of electrical wire and hung on a frame with fishing line.
Created for Stefan Sagmeister's MFAD course at the School of Visual Arts, "Can Design Touch Someone's Heart?"