The American Cowboy is not a myth, although it seems to have grown to that proportion more often than not in today's day and age. That sentiment was the premise for this footage I shot this past fall for a commercial for Resistol cowboy hats. The men featured here are the working ranch hands of Tongue River Ranch in the northern panhandle of Texas. tongueriverranch.net.
Produced by Ultralite Films, ultralitefilms.com, a Fort Worth, Texas video production company.