We are surrounded by logos in our daily lives, but have you ever stopped to think about how the brain perceives images like logos? Neuroscience may be the last thing you are contemplating when you design a logo, however it can shed some light onto how we react to images. Dr. Phelps will walk you through the various ways that logos and their perception can trigger emotion, the key for a lasting, memorable effect.
Cynthia is the CEO of HEALTH eDesigns, a company that develops mobile apps for learning and behavior change in the area of health. Her PhD is in Pharmacology with a focus in Neuroscience and learning & memory. Ironically, logo design is mostly a hobby.
