I created all the VFX for this spot. This included Previs, Supervision on set, matchmoving, roto, digital fire/smoke and a lot of comping. I used SynthEyes, After Effects, Twixtor, Mocha, Cinema 4D and Turbulence FD. We had some practical fire and smoke on set but it wasn't enough so I pumped it up digitally.
Here's the basic Previs I made built from measurements on set: db.tt/ia1ZU0Qy
Agency: Woodruff Sweitzer
Article on the work I did for this commercial: renderosity.com/up-in-flames-cms-16745