Compare the Market character Aleksandr Orlov was interviewed live on ITV’s This Morning on Wednesday 12th December by Philip Schofield and Ruth Langsford. In the live satellite link-up from his home in Meerkovo, Aleks chatted with the hosts and spoke about his new books Meerkat Tales.
We believe this is the first time such a well known animated character has been interviewed live on television. This follows on from Aleksandr Orlov’s live book readings which took place at Harrods in November. Both performances have been devised in close collaboration with agency VCCP, creators of the phenomenally successful Compare the Market campaign and use pioneering real time rendering and digital puppeteering technologies.