Our Product Brief was:
Brand:
CLEAR Men Anti Dandruff Shampoo.
Target Consumer:
• Men, LSM 6+
• Performance driven guys, for whom ‘just-good-enough’ is just not good enough. They thrive off success and others would love to be in their shoes.
Insight :
Scalp and hair problems are impact killers, holding you back when you need to be winning on centre stage.
Triggers:
• Visible difference against Dandruff
• Prominent shampoo that takes care of men's scalp.

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