In 2011, Occupy Wall Street demonstrated that effective Social Media Organizing could inspire national and global movements. Just a few months later Korean pop-singer Psy became an overnight sensation with his music video "Gangnam Style". This mash-up asks the question what happens when social media campaigns become part of our social consciousness? How long does it permeate and in what is our relationship to viral campaigns one year later, two years later, or a decade later?
©2012 John Rash