Finnegans Beer is the first beer company to ever give 100% of their profits to local hunger alleviation funds, but why doesn't a majority of beer drinkers know this?
3 creatives and I, students at the University of Minnesota at the time, created a campaign around the idea and produced this mock television spot to visualize what the final campaign commercial could look like.
Producer/Creative: Kevin C. Walker - KevinCWalker.com
Costume Direction/Creative: Melissa Duffy - linkd.in/YN1uwy
Director/Creative: Kelly Starkey - linkedin.com/in/kelstarkey
Actor/Creative: Aaron Thelen - linkedin.com/in/aaronthelen