Naming is widely thought to be a purely creative process where people drink coffee and brainstorm. Anyone who has tried this methodology to develop a brand name has probably found it to be rather ineffective. During this class you'll be learning how to name your product/company - the right way. Hint: it doesn't start with naming.
Equally as important as establishing a name, is the protecting its trademark. Many small businesses overlook these important steps in creating and securing their brand. This class is intended to demystify the name development and trademark process for small businesses and entrepreneurs.