To show the hydrating effects of the all-new Intense Hydration face care line from Burt's Bees, we re-imagined the typical "Before & After" demonstration by constructing a billboard using thousands of coupons.

Then we let the power of curiosity take it from there. The entire project drove people to get a coupon of their own on Facebook.

(Coupons printed on post-consumer recycled content. Billboard printed on recyclable nylon, Intense Hydration coupon available until 11/15/12)

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