The brand-oriented design of interactive applications goes beyond visual design. The challenge of shaping digital touchpoints fundamentally changes the profession of design.
Branded Interactions offers sound and practical advice with case studies and checklists throughout the BIxD process.
The book will familiarize you with strategic positioning models. Author Marco Spies presents analytical methods which help to build an understand of business, brand and user. The heart of the content focuses on the design process.
Style guides and templates help your design to survive in the wild. The book also contains valuable practical tips for the implementation phase and roll-out in various markets.
More on the book: brandedinteractions.de
Marco Spies is co-founder of think moto, a digital design consultancy in Berlin. Before, he had been working as a UX Designer and Creative Director for Pixelpark and Razorfish and headed the interactive design department at branding agency Peter Schmidt Group (BBDO). Marco has been responsible for the interactive brand experience of many national and international brands such as T-Mobile, Germanwings, Nintendo and the Linde Group.
think moto is a digital design consultancy in Berlin, focussing on strategy and design of (digital) brands, products and services. think moto has been founded by Katja Wenger and Marco Spies in 2010. Among their clients are simyo, Cornelsen Verlag and Men‘s Health.
More about think moto: thinkmoto.de
More by think moto: brandnewthinking.de
