Ignite speaker: Lene Krogh Jeppesen, Innovator & Knowledgesharer, Danish Ministry of Taxation - @skattefar @lenekrogh
In this world nothing can be said to be certain, except death and taxes”, Benjamin Franklin said, thus voicing a common attitude towards taxes: boring, dreaded and quite dusty. Add to that a modern bureaucracy and the image of an authority as a big black box, lots of red tape and complicated rules is complete. The Danish Ministry of Taxation uses Twitter (@skattefar) to illuminate the big black box and to give taxes a more humane yet professional voice. @skattefar is part of a bigger movement changing the authority’s perception of citizens as well as citizens’ perception of the authority. An honest insight into what happens when a modern bureaucracy ventures on new paths.