To launch Kaizers Orchestras album "Violeta Violeta Vol.3", we created an iPhone/Android app called "Kaizervirus". Through the application we released songs from the upcoming album as different viruses. To get access to the songs, you had to get infected. Using GPS-technology, your phone would automatically get infected when moving close enough to someone who was carrying a virus.
This campaign was developed and executed together with our friends from Anorak and Notch.