15 December in the afternoon. The roads of Milan's shopping district are packed. The city is cold and grey.
4500 pink balls or thrown at the football loving Italian by-passers. This is what happened, for a few minutes life changed colour and with a final surprise.
Gazzetta dello Sport made the people of C.so VittorioEmanuele play, and gave them a 20% discount for their christmas shopping at the nearby Gazzetta Store.