The built-in title tools of Premiere Pro, Final Cut Pro or Avid are all rather limited in creating visually compelling titles. What the industry professionals use is Adobe After Effects or Apple Motion to create 2D motion graphics for various uses such as TV title sequences, idents, bumpers or credits, etc. If three dimensional graphics are required, a 3D tool such as Autodesk Maya may also be utilised on top of After Effects.
While most video editors are not designers or artists, they can learn just enough basics of After Effects to create simple motion graphics that will effectively make their videos more engaging for the viewers.
In this video tutorial, I am going to show you just enough of the basic essentials of Adobe After Effects CS6 to create a simple but powerful motion graphics for your credits. You can also easily apply this skill to create simple but effective title sequences for your videos using the same concepts.
If you would like to explore further, one recommendation is Lynda.com's excellent video tutorials at lynda.com/After-Effects-tutorials/After-Effects-CS6-Essential-Training/97575-2.html
Note: This tutorial can also be used for After Effects CC, CS5.5, CS5 or CS4 although there could be some minor but negligible differences.