Harry Keller’s issue: How the roles as designers and coders (and project managers, and …) are changing and must change further in the near future. As a case he referred to the website EdenSpiekermann designed for Ableton, which became one of the top 25 responsive sites of 2012. The design team started with HTML prototypes right away (no static mock-ups). Harry describes EdenSpiekermann iterative team work and how this can be much more efficient than traditional ways of working for clients.

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