For 23 years, Kassa has been broadcaster VARA’s number one programme to tackle current consumer issues in the Netherlands (think BBC’s Watchdog.) Kassa returned for a new TV season in 2012, introducing the Kassa Panel. The Kassa Panel literally allows viewers to be at the controls of the TV show. With their tablets or laptops (Android/iPad app and mobile site), viewers can express their opinions on a range of consumer issues. For instance, viewers can share how believable they think a guest on the programme is. Or people can join in a product test from home.
The results of the Kassa Panel are instantly fed live to the programme on television. Guests are confronted on air with the audience’s opinions, and the product test is also enriched with viewers’ opinions. This makes the Kassa Panel an interesting feature for both participants and (passive) viewers.
The Kassa Panel is also used before and after the show is broadcast. Every week, the editors will ask the panel a number of questions, allowing participants to contribute to programme items, choose a destination for the Belbus, or determine which products should be tested on Kassa. The results are used in the production of the programme.
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