This is one video in a series that we created for Wham-O to promote a toy called Frisbee Toss - also known as FTX. We partnered with an ad agency to develop the concept and were then responsible for translating that concept visually. The primary goal of these spots is to encourage kids to get outside and play with their friends. They are promoting an active lifestyle that FTX in particular and Wham-O products in general are a part of. This one minute spot shows kids gathering to play a new kind of game. It's a game that is all theirs, unobstructed by adults.