After the success of the Social Phone and the LED TV advertising campaigns, TCL decided to promote their new Air conditioner based on some very funny scripts by La Comunidad.
This time, we brought in new characters: some seagulls and a koala!
When the animals sense the cool air of TCL’s new air conditioner, they make the family’s house into their new home and decide not to go back to their natural habitats.
Directed by: Plenty
Art Director: Pablo Alfieri
Animation Director: Mariano Farias
Character Design: Pablo Alfieri, Elda Broglio
Storyboard & Animatic: Yesica Pogorzelsky
Character Modeling: Daniel Bel
Design and 3D Backgrounds: Pablo Alfieri & Elda Broglio
3D Rendering & Lighting: Pablo Alfieri
Rigging & 3D Animation: Mariano Farias & Hernán Estevéz.
Compositing & Postproduction: Hernan Estevez, Matias Mastrogiano & Pablo Alfieri
Montage & Edition: Pablo Alfieri
Production: Inés Palmas
Client: Radio Victoria Fueguina
Client Executive: Diego Kusnetzoff - Pablo Denegri
Product: TCL – Social Phone