Everything we do starts with a simple question: how do we make digital more human? Whether it's understanding how we interact with technology or how it changes the way we interact with each other, we’re obsessed with bridging the gap between devices and the people who use them.
This year, our goal was to create something that enhanced the spirit of the holidays, that combined the possibilities of digital with the warmth and shared moments that define the season. Then a light went off in our heads; well, actually, about 8,000 lights.
Sure, you've seen holiday lights blink, twinkle, fade, and change colors. But why let the holiday light companies tell us how we should shine? So we hooked our lights up to a Kinect. When we danced, they danced. When we waved, they waved. We brought light to an otherwise dark evening on Fulton Market in Chicago. Every physical movement is captured, digitized and broadcast into the world. But it's more than light – it's us. Because for us, digital is human. It's not a separate world, it’s an expression of how we experience life. And as we approach a new year, life looks brighter than ever. We hope you feel the same.
Technologies// arduino, kinect, adobe air, greensock, sweat