concept + art direction: type-b
Maarten Langelo: DOP / Producer
Tony Lujien: Gaffer
Hielke Idzerda: Edit
While the meat-industry deliberately creates products in which you cannot recognize the animals they are made of, the toy-industry simplifies and exaggerates animal characteristics into caricature. The Happy Meat project by Type-B combine the best of both worlds in a rather uncanny hybrid. Bon appetit!