Product: PELA Case (Eco friendly plastic)
Client: Open Mind Developments
Pilot project for a responsible, Eco friendly plastic products made with Flax fibers. Instead of burning the fibers, which are normally a waste product, they can be put to good use in every day products. The primary goal of the project is to develop a completely plant based line of "plastic" products.
This is the LONG version of the video. We had initially developed a short and effective script as an introduction to the product, but the higher-ups requested they themselves re-write the script and make our 30 sec clip into 2 min "short film".
We hope to upload the shorter, punchier version, for everyone to enjoy in the near future.