A thousand lifestyles, infinite possibilities – urban attitudes require adequate cars. The campaign for the new compact ADAM, the first Opel/Vauxhall lifestyle car, was created by German agency Scholz & Friends OPC and revolves around the spot „One of a Kind“ produced by Markenfilm, directed by Matthaeus Bussmann (DOP_ Ekkehart Pollack) and postproduced by nhb Hamburg.
The TVC and teaser spot reflects the wide variety of young urban styles just like the new Opel ADAM. The revolutionary new compact offers infinite combinations in colours, elements and features to be mixed by the consumer in order to create their own customized vehicle.
In the beginning the spot mainly shows funky individuals deejaying, painting and breakdancing. The casually interspersed car shots gain momentum through the spot but never fail to fit in with the casual music clip edit.
The commercial was shot in autumn in Berlin, Germany, on five locations and with street cast to support the authentic look and feel of the campaign.
The TVC started airing December 25, 2012 in Germany. The TV, print and digital campaign rolls out in more than thirty markets, with the classical campaign in United Kingdom planned to kick-off in early 2013.
Client: Adam Opel AG, Ruesselsheim/Germany
Director Brand Marketing Opel/Vauxhall: Tomás Caetano
Head of Marketing Communications: Mark Niedzballa
Manager Integrated Campaigns: Tamás Bátor
Manager Advertising and Campaigns: Paula Vicente
Project Manager Advertising & Integrated Campaigns: Jan-Erik Franz
Agency: Scholz & Friends OPC, Hamburg/Germany
Chief Creative Officer: Wolf Heumann
Executive Creative Direction: Markus Daubenbüchel
Creative Direction: Thomas Mathew, Nadya Innamorato, Christoph Hübner, Stephen Overmeyer, Fiete Lühn, Björn-Fabian Lahrz, Julia Weise Art Director: Nadya Innamorato
AP: Mark Rotá
Production: Markenfilm GmbH & Co. KG, Wedel/Germany
Executive Producer: Nicolas Mirbach
Director: Matthäus Bussmann
DOP: Ekkehart Pollack
Post Production: nhb Hamburg/Germany
Post Producer: Tim Tibor
VFX Supervisor: Thorsten Rutz
3D: Wolfgang Emmrich
Music: Michael Kadelbach