I was called in by the agency Shado to design and direct a series of commercials aimed to promote the technological services offered by the bank Mediolanum to its clients.
They of course needed to follow the branding guidance, but also had to explain clearly how the services work and their benefit in the everyday's routine.
From december 2012 to June 2013 we shot a series of 6 commercials with more to come. For the geeks, we shot 2 commercials per day over a green screen some with the Canon 5d, some with the Red Camera, then edited in Adobe Premiere and composited in After Effects.
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