Case study of an integrated campaign done for State Farm. Soccer fans and policyholders were invited to generate virtual minutes of light online. The more minutes generated, the more sOccket® balls to be donated to participating countries of the FIFA Gold Cup. Kids in communities with lack of electricity received thousands of sOckket® balls... so they were able to plug the balls to lamps after playing with them. The campaign stayed true to State Farm's renovated mantra: Get to a Better State®.