December 17, 2012 presentation by Mari Luangrath, Head Cupcakeologist of Foiled Cupcake. Hosted by The University of Chicago Booth School of Business Entrepreneurial Roundtable Alumni Group at City Gate Grill Plaza Level in Calamos Investments Building in Naperville, IL.
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Video by Stone Cliff Productions, Inc. StoneCliffProductions.com
Serial entrepreneur Mari Luangrath used her expertise in social networking and marketing to build Foiled Cupcakes into the leading online cupcake service in the Chicago area. Now, she is making plans to sell cupcakes through her customized cupcake service across the nation.
Mari has always been passionate about bringing people together. With Foiled Cupcakes which is her third entrepreneurial venture, Marie has again demonstrated her ability to grow a new business using online networks and word-of-mouth marketing. Foiled Cupcakes surpassed its annual revenue goals by 600%, attributed entirely to her social media activities (on Twitter, Facebook and LinkedIn) and blogging.
Foiled Cupcakes has an impressive list of clients including Bank of America, the Chicago Cubs, The Food Channel, Harpo Communications, Northwestern University and over a hundred Fortune 500 companies. Now, Mari is moving forward with plans to provide cupcakes to clients across the United States. To that end, she is working to design new packaging, develop a new website, establish a nationwide distribution network and expand the company's baking capability so that it can handle orders for 10,000 cupcakes.
Mari is a popular speaker who has been featured in Entrepreneur Magazine, the Wall Street Journal, Investors Business Daily, Business Week and the Chicago Tribune. She is currently taking courses at Chicago Booth.