In December of 2012, the Lutheran Malaria Initiative worked with purePR to increase end of year giving via its Facebook community. The compelling "I Give Because" campaign relied heavily on sharing donor stories in an effort to encourage previous and new givers to get involved with LMI at the $10 or greater level. In addition to photo media and written testimonials, video shorts like this one produced by purePR gave a human touch to the campaign.

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