Our friends at Spike called on us to help them promote the new fighting championship Bellator. We think its Hot!
Warm yourself up this winter with the hot fire created by Juniper Jones for Spikes new series, Bellator. A tournament based Mixed Martial Arts promotion featuring grueling battles of brute strength and cunning ability until one champion is crowned.
Juniper Jones was charged with creating a spot that celebrates the spirit and drive of the individual rising to the occasion in the face of insurmountable challenges. Fire scorches across the screen as the talented fighters showcase their moves. While it appears extremely life like, no practical effects were used. Our team generated the fire completely from scratch in post-production, creating a singular effect that reflects the distinctive brand of Spike TV’s Bellator.