This video is part of Anatologue, a identity design project we did for HitRECord. It works as a promotional video for announcing HitRECord’s annual Fall Formal.
HitRECord, as unique of a production company as it is, gets most of its publicity and brand impression from its founder Joseph Gordon-Levitt. With this project, we used physically-constructed representation of the intricate network of collaborations for HitRECord that puts the company's focus back on their valued collaborators and showcase the amount of work put into each record.
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