For the summer of 2013, the Maritime Museum have launched three fun, family friendly exhibitions. The team at the brand new agency Bloke asked us to create the adventurous tomboy character Lucy.
In the campaign Lucy has adventures through three distinct worlds; the super soaker toting ‘Wetworld’, steering her own vessel in ‘Ships of the Sea’ to getting all jolly in ‘Pirates’. Lucy is a fun-loving, all-action kind of girl designed to appeal to both boys and girls with a slight skew to the girls.
The character, painterly backgrounds and 3D props were all produced at a billboard print resolution giving us a great kit of parts that we could hand over to Bloke to design the many display banners and print ads. Lucy can be seen all over Sydney, from the airport to the back of buses and in an action-packed TVC featured on 9 networks three channels.
See more at hackettfilms.com