CLOSE UP AND PRIVATE FOR PREMIUM BY JACK & JONES. The Rock Rebel Classic and Contemporary Kit.
Introducing The Rock Rebel Classic and Contemporary Kit.
Artist, style leader and man behind the blog Close Up & Private, Sergei Sviatchenko gives the modern rocker a well needed makeover with his new, limited edition capsule collection due for release in August 2013. No stranger to concept innovation, Sviatchenko has designed a true ‘kit’ of clothing - two ties, a belt, a shirt, a cardigan, socks, trousers and a pair of shoes, Housed and fitted in a specially designed box, this is the very first of its kind.
Called The Rock Rebel Classic and Contemporary Kit, Sviatchenko shuns the cliché’ t-shirt, jeans and biker jacket look we tend to imagine when the words ‘rock’ and ‘fashion’ are found in the same sentence and instead builds his capsule collection around a look inspired by the mid-sixties British Invasion – the one that put Liverpool’s Mersey and London’s Carneby Street on the global map.
A capsule collection in the truest sense of the word, the items are presented in a box and sold together as one complete package – to Sviatchenko the idea of the uniform, the kit is nothing to run away from, but something to celebrate and explore.
Designed by Sviatchenko, his approach to this collection is very much like one of his collages - pulling together a number of considered elements which work well both individually and combined.
For his collaborators, Premium by Jack & Jones, it’s an opportunity to develop a product of the highest quality at a mid-range price. Working closely with Sviatchenko, Premium by Jack & Jones view The Rock Rebel Classic and Contemporary Kit project as invitation to prove that style can be both affordable and compromise-free.
Sviatchenko recently published a double monograph looking at his collage work through Berlin based publishing house Gestalten. To Sviatchenko, considered one of the most influential innovators in the field, his work with clothing is yet another expression of what he calls ‘contemporary collage’.
Here you’ll find a curved edge, tab collar shirt in understated Tattersall check; a square-end, loose knit tie in navy blue; a pair of oxblood beef-roll loafers; a pair of ribbed socks; wool, navy blue trousers – cuffed and slim-fitting; a green, full-knit cardigan; a one-inch d-ring leather belt and a British Military inspired repp tie.
ROCK & ROLL PROVIDES THE ATTITUDE FOR SVIATCHENKO'S MODERN REVOLT INTO STYLE, A SARTORIAL ACT OF DEFIANCE AGAINST THE ANTI-FIT MINDSET SO COMMON IN TODAY'S MENSWEAR.
“Partnering with Premium by Jack & Jones has allowed me to create a collage of clothing in the form of a totally wearable kit. I have long shared with them the belief that real style should be universal and accessible. From fabrication to construction to fit, the quality of each item has surpassed all my hopes. I’m extremely proud of this collaboration”, says Sviatchenko.
“Working with Sergei has allowed us to showcase the very best in our manufacturing and production ability. From the very first conversations with Sergei it was agreed that we would make the project affordable, but we’ve also been determined to pull out all the stops in terms of quality and production value since we know that Close Up & Private fans and admirers of Sergei work would expect nothing less than the best in all respects. As Sergei kept reminding us, it’s all in the detail”, says Premium by Jack & Jones creative director Winnie Andersen.
The first in a series of collabs between Close Up & Private and Premium by Jack & Jones, The Rock Rebel Classic and Contemporary Kit will be available in numerous store and jackandjones.com from August,1 2013.
//SERGEI SVIATCHENKO // sviatchenko.dk
//NORIKO OKAKU // norikookaku.com
//JASON JULES // garmsville.com
For this project architect and artist Sergei Sviatchenko (Denmark) and media artist Noriko Okaku (UK/Japan) are releasing their second collaboration work.