Greenway Grameen Infra has taken the 'earthen chulah' ubiquitous across rural homes in India and a major health hazard for women and families, and tranformed it into a more eco-friendly stove, without forcing any change in user behaviour. Greenway Grameen breaks even as a business this year and has demonstrated how to co-create products with the users and build ideas that don't challenge deep set behaviours and patterns - enabling rapid adoption. Neha & Ankit, co-founders of Greenway Grameen share with us HOW they have managed to do this.
NOTE: This video was shot as a part of the Live Stream for the event and is reproduced as is, with very limited editing. People movement and conversation during the session is a part of the live engagement.