Florian Cramer's thought is justly (in)famous. From early provocative studies of combinatorial language's roots in antiquity and alchemy ("Words Made Flesh"), Cramer has segued into a concern with DIY culture.
For Cramer, DIY is the natural extension of utopian renegades, social and cultural outliers whose play was not formal but utopian.
Any renovation of language constitutes a renovation of cognition and subsequently culture itself; even as the possibility for everyone to publish through networked media questions the notion of the literary. Furthermore, 4chan image memes are digital poems, language transformed through practice with the aim of transforming practice.
Consider yourself expanded.