To be a rock and not to roll.
Rock, the symbol of strength and resistance, is eroded over time by the implacable, constant action of the elements, until something even more tenacious emerges from its core: impermeable to the atmospheric agents, moulded by the elements but able to resist over time.
And so a bag gradually reaches it maximum chromatic splendour.
From the dusty grey of rocky walls to the intensity of the aquamarine: a path through time and against time, it affirm its identity and solidity.

Produced by
Lab81

Directed by
Valentino Bedini

Animation & 3D modeling
Francesco Pierpaoli

Post Production, Compositing & Visual FX
Lab81

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