How can we increase interest and desire for the Aloft hotels by demonstrating a passion for music?

Let's get bands to 'Play and Stay' in Aloft hotels! We created and delivered a social media driven hunt for new musical talent, giving bands the opportunity to 'Play and Stay' in Aloft Hotel's and be in with a chance to write an exclusive track with We Are Scientists. Recorded in a unique 12-hour session, we turned a hotel room into a pop up studio, invited fans to curate the track then streamed it live on a dedicated Facebook app.

'Little Bit Of Feel' was made available for immediate download when the 12 hours were up. Hear it here. soundcloud.com/skycastlesband/little-bit-of-feel/download

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