This is a video I produced for the PS3/360 game Rugby Challenge (the actual title is slightly different depending on the international territory where it was sold). The general rules of Rugby Union are covered to help anyone (not already familiar with the sport) feel a bit more competent.
This video was always deemed "nice-to-have" but not essential for shipping our game. As a result, it was constantly pushed back into the schedule due to other, higher priorities. Into the last month of development, my workload eased off a bit so I had a bit more mental space to consider the video. I had roughly a week or so to create everything from scratch (working off of a voice-over audio track for timing/pacing).
I kept the visual style lean and clean for the sake of rapid creation. In one day, I generated a quick previs of the first twenty seconds to gain buy-in and approval for the visual direction. Approval was swift, so I enlisted another artist to generate the required 3D silhouettes with mo-cap animation data in Maya. He was also better versed with the intricacies of Rugby rules so he was a great gut-check (I'm an American, he's a Kiwi). Our in-house graphic designer generated the vector Rugby field graphic and the logo.
I generated the remaining elements myself and animated, composited and edited everything together using After Effects. To ensure a smooth flow from one concept to the next, I edited the piece in a linear fashion.
Rugby Challenge (the game) was released just in time for the 2011 Rugby World Cup in New Zealand which, incidentally, the New Zealand All Blacks won.