As part of a new campaign for Target, mono in Minneapolis came up with a cheeky new play on Target: the high end of the everyday. The spots were a ton of fun to work on with creative ranging from exploding cake boxes to flying meat (as seen in this spot). Aside from rig removal on the meat packages and the floating Target logo, we did a bunch of beauty and clean up work throughout to nail the pristine white environment and overall look.
Logan East 2012.
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