What’s Macy’s secret to success? Staying connected and relevant – because as any marketer will tell you, it’s all about the customer. Whether it’s in a customer’s mailbox, inbox or in the digital space, the message is always unique. They call it “uber-versioning”, and send upwards of 200k versions of a single mailing, keeping the conversation with each customer personal and relevant.
Macy’s was the winner of DMA’s 2012 Marketer of the Year award.