Leading Bubble Tea brand Gong Cha embarked upon an unique embarked upon an unique interactive game campaign to attract new customers in 313@Somerset - a unique and trendy shopping mall on Orchard Road , Singapore . The innovative interactive game, which began from 24 October 2012, aims to stop consumers in their tracks during the busy lunch and dinner hours to “Guess the Drawing (on-screen) and Win” $1 Milk Tea with Pearl vouchers.
NoiseStreet, in partnership with leading OOH media company SPHMBO, developed the interactive game which features up to 1,000 unique drawings being rendered on-screen in real-time for consumers to guess within a stipulated time frame. To play, one has to simply scan the QR code or type in the URL into their smartphone to begin guessing. Five correct guesses entitles a consumer to win a Gong Cha voucher which can be redeemed immediately at the retailer’s 313@somerset outlet.